Jumbo Postcard Design for TAC Rockford.

 TAC Rockford/Transatlantic Connection, Inc. provides products and engineering services designed to increase productivity and competitiveness of manufacturers. Many of their customers produce metal products for the automotive, aerospace, machine tool, and other diverse sectors. Their customer base ranges from one-person shops to major corporations such as General Motors, Boeing, and Caterpillar. They also service numerous companies internationally, with customers in most European and Asian countries.

Earlier this year, TAC Rockford approached me to create a promotional postcard design using their logo, ‘TAC Blue’ brand color, and several product images. I tied these elements together with a background pattern made from an engineer’s technical drawing to speak to their audience in manufacturing. I also leveraged technology in this design by incorporating a QR code; this provided a quick and convenient way for customers to access TAC’s website for more information.