Art Direction and Design for Lindenmeyr Munroe’s Pop-Up Mailer.

Lindenmeyr Munroe, a leading independent paper provider, takes pride in its U.S. storefronts. And as businesses began to re-open in the aftermath of COVID-19, Trekk collaborated with International Paper and Lindenmeyr Munroe to create an eye-catching mailer which announced their re-opening and invited their customers back to their newly reopened locations.

Typically, pop-ups involve a complex process, but this design is both simple and cost-effective. One sheet is a flat-folded card while another die-cut sheet sits on top. Using variable data, the closest storefront information would populate for each recipient throughout the U.S.

The visual direction was informed by a hand-painted “OPEN” sign, which points to the re-opening of stores and invokes a nostalgic, hometown feeling that establishes Lindenmeyr Munroe as your favorite local paper provider.

The form factor was inspired by this piece created by Fold Factory.